First California Appoints Chief Marketing Officer

First California Appoints Chief Marketing Officer

Steve’s breakdown: Newly created positions are always a sign of more changes to come. And being a retail bank, advertising is always involved.

WESTLAKE VILLAGE, CA: First California Financial Group, Inc. today announced that Diane Dickerson has been appointed senior vice president and chief marketing officer (CMO), a newly created position.

In her position as CMO, Dickerson will be responsible for all aspects of marketing and branding, as well as internal and external communications initiatives.

“Diane brings a breadth of marketing, advertising and branding savvy to her role with First California,” said C. G. Kum, president and chief executive officer. “Combined with her deep knowledge of the banking industry, she has a unique talent base from which to further generate awareness of our competitive advantages, as well as the benefits of being a First California customer.”

Dickerson, 56, joins First California with more than 25 years of experience in marketing, advertising and branding. She previously owned and operated two advertising agencies, representing a number of banks and financial institutions, among other client companies. Earlier, Dickerson served as an advertising/marketing executive for United Banks of Colorado and Citicorp. She earned a master’s certification in college counseling from the University of California, Los Angeles and bachelor’s degree in journalism and mass communications from the University of Utah.

About First California

First California Financial Group, Inc. is the holding company of First California Bank. Celebrating 32 years of business in 2011, First California is a regional force of strength and stability in Southern California banking with assets of approximately $1.8 billion and led by an experienced team of bankers. The company specializes in serving the comprehensive financial needs of the commercial market, particularly small- and middle-sized businesses, professional firms and commercial real estate development and construction companies. Committed to providing the best client service available in its markets, First California offers a full line of quality commercial banking products through 19 full-service branch offices in Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo and Ventura counties. The holding company’s Web site can be accessed at . For additional information on First California Bank’s products and services, visit


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