CMO finnaly fits into Saks Fifth Avenue

CMO finnaly fits into Saks Fifth Avenue

Steve’s breakdown: For some reason, this page gets more hits than any other on the site. Make sure to check out the 1000+ other new business leads here at

Back To Saks: One hopes with this newly created position that the retailer will stretch its marketing legs and get busy. We had this account when I was at Margeotes|Fertitta+Partners and we did great radio work but this store needs to break out. Maybe you can lead them to a higher place.

NEW YORK, NY: Retailer Saks Incorporated today announced that Denise Incandela, President, Saks Direct and Executive Vice President of Saks Fifth Avenue, has been named Chief Marketing Officer for Saks Fifth Avenue, a newly created role. She also will continue as President, Saks Direct.

Chairman and Chief Executive Officer, Steve Sadove, noted, “Denise is a proven leader, a strategic thinker, and a great executor who has led the development and extraordinary growth of Saks Direct. Denise’s experience in maximizing and capitalizing on customer insights, data analytics and digital marketing will be of tremendous value in driving more integrated marketing initiatives across our lines of business.”

Incandela joined Saks Fifth Avenue in 1999 to spearhead the development of Saks Direct. She held the post of Senior Vice President of Business Development and Saks Direct between 2002 and 2007 at which time she was promoted to President, Saks Direct and Group Senior Vice President of Saks Fifth Avenue. Incandela was promoted to President, Saks Direct and Executive Vice President of Saks Fifth Avenue in 2010. Prior to joining Saks, she was a consultant at McKinsey & Company, where she was a leader within its Retail Practice and served Saks Fifth Avenue as a client. Incandela received her B.S. in Finance from Boston College and a MBA from The Wharton School of the University of Pennsylvania.

Incandela will continue to report to Sadove. Kimberly Grabel, Senior Vice President of Marketing, will report to Incandela. Terron Schaefer, Executive Vice President and Chief Creative Officer, will continue in that role, reporting to Sadove.

The Company currently operates 46 Saks Fifth Avenue stores, 59 OFF 5TH stores, and


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