Simplexity Appoints EVP and Chief Marketing Officer

Simplexity Appoints EVP and Chief Marketing Officer

Steve’s breakdown: Their brand WireFly has been the Internet’s #1 authorized agent for every major cell phone carrier in the United States since 2003 so consider this a “gateway” client.

RESTON, VA: Simplexity, the Internet’s leading online retailer of cell phones and service plans, today announced the appointment of Dave Rook as Executive Vice President and Chief Marketing Officer.

Rook will be responsible for the strategic direction and implementation of the Company’s marketing initiatives including advertising, media, marketing analysis, partner and product marketing, promotions, customer relationship management, and user experience. Rook will also oversee all aspects of brand marketing and management for Simplexity’s consumer brand,

“The recent growth and technological advancements within the wireless industry have presented Simplexity with tremendous opportunities that require a proven leader of Dave’s caliber at the helm of our marketing team,” said Andy Zeinfeld, Simplexity’s chief executive officer. “Dave’s talent, expertise and extensive marketing leadership experience is just what we need to define and further position our sales and marketing strategies. We are confident he will play an instrumental role solidifying our position and relevance in the wireless marketplace, strengthening our reputation and brand, and enabling the success of our sales teams and partners.”

Rook earned a Bachelor of Arts in Communication from Arizona State University and a Master of Business Administration from Georgetown University. Since then, he has become an accomplished marketing executive with over two decades of marketing and leadership experience. He has held brand management and marketing strategy positions at AOL, Coca-Cola, and Leo Burnett, where he worked on the global advertising initiatives for Phillip Morris and General Motors. Most recently, Rook served as Executive Director of Consumer Media at Hanley Wood LLC, one of the largest B-to-B media companies in the United States, where he managed the company’s consumer media division spanning ecommerce, digital media, direct marketing and traditional consumer newsstand magazine publishing.

“I am delighted to join the team of Simplexity, a cutting-edge company that is ideally positioned to capitalize on the infinite opportunities available in the booming wireless industry,” Rook said in accepting the position. “The demand for Simplexity’s products and services, its innovative technology, the diversity of its partnerships and the strength of the Wirefly brand offer endless avenues for future growth. Ultimately, Simplexity offers the simplest and most cost effective way for a consumer to buy a mobile device online. It is now my job to make sure they know it, and I am excited to rise to the challenge.”

About Simplexity
Simplexity is the Internet’s leading authorized retailer of cell phones and wireless services. Based in Reston, Virginia, Simplexity proprietary e-commerce platform offers technology solutions that include: online merchandising, rate plan management, procurement, high-level customer care and customer relationship marketing, billing, order processing, automated cell phone activations and fulfillment for the largest carriers in the U.S. With its expansive marketing network that includes thousands of private-branded websites and affiliate programs, Simplexity sells wireless products and services for some of the most recognized brands in the world, including RadioShack, Sears, Kmart, Target, Sony, TigerDirect and Newegg, as well as through the popular website Wirefly (, the leading cell phone and wireless plan comparison shopping site. For more information about the company, its products and services, visit the Simplexity corporate website at


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