YouSendIt Continues Aggressive Expansion With New CMO & Sales VP

YouSendIt Continues Aggressive Expansion With New CMO & Sales VP

Steve’s breakdown: We are talking global growth here with new marketing and sales chiefs. If you don’t smell opportunity it’s time for a check-up.

CAMPBELL, CA: YouSendIt, the worldwide leader in file sharing solutions for professionals, today announced the appointment of Sandra Vaughan as chief marketing officer. Vaughan brings extensive enterprise, e-commerce and security applications expertise to her new role leading marketing including product, corporate and global marketing for the enterprise and e-commerce business lines of YouSendIt. The company also announced the appointment of Bobby Jaffari as vice president of sales, responsible for the company’s go-to-market enterprise sales strategy and global customer acquisition activities.

“Thanks to the loyalty and advocacy of our millions of global customers, our e-commerce business has grown rapidly over the last five years,” says Ivan Koon, CEO, YouSendIt. “A key next step is to accelerate our expansion within the enterprise market. Sandra and Bobby bring proven and unique expertise that will ensure we swiftly accomplish this goal.”

Sandra Vaughan, Chief Marketing Officer
With more than 20 years of experience, Sandra Vaughan is a recognized leader in building high-performing marketing teams for private and public companies. She joins YouSendIt from Serious Materials, where as CMO she was responsible for developing the company’s overall marketing strategy.

Before joining Serious Materials, Vaughan served as senior vice president of marketing and products for Proofpoint, a leader in SaaS email and content security, and successfully transformed the company from an early stage venture to a global leader.

Prior to Proofpoint, Vaughan was senior vice president of marketing for BroadVision, a global provider of portal and e-commerce applications, where she was on the leadership team that drove a successful public offering and revenue growth from less than $5 million to more than $400 million. Vaughan also held leadership positions in sales and marketing at Sybase and Oracle Corporation.

Bobby Jaffari, Vice President, Sales
Bobby Jaffari brings more than 15 years of experience in sales leadership and business development roles. Jaffari has been recognized as a results-oriented leader in SaaS, WebTouch, Web 2.0 and Internet technologies.

For more than 10 years, Jaffari held key leadership roles at WebEx, the best-known provider of online meeting applications. He led high-performing teams that helped drive the success of WebEx, which ultimately motivated Cisco to acquire the company for $3.2B in 2007. In his most recent position at WebEx, as director of sales, he led multiple teams to exceed performance expectations and contribute to the growth of the WebEx business to $800M in annual revenue.

YouSendIt Recent Growth
YouSendIt has surpassed 30 million unique users across 193 countries in the past 12 months. This includes 19 million users who have registered for an account and over 400,000 paid subscribers. Growth has been particularly strong among corporate users with users in 92 percent of Fortune 500 companies.

About YouSendIt
YouSendIt, Inc. is the number-one secure digital file delivery company. Professionals within 92 percent of Fortune 500 companies use YouSendIt to transfer files too large to send via email, replacing FTP sites that are cumbersome for IT and for end users and eliminating the need for expensive overnight couriers. By sending files and attachments through YouSendIt, corporations can alleviate and better manage the acute challenge of ever expanding email inboxes and overages. YouSendIt integrates seamlessly into the most common desktop tools, including Microsoft Outlook, Microsoft Office, Adobe Photoshop, Final Cut Pro, etc. Users can also access the service through the YouSendIt Web site or the YouSendIt Express desktop application. Visit or the YouSendIt blog at for more information.


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