Example #42 why to call back ex-clients or clients you have pitched & lost . . .
Steve’s breakdown: The headline is: Planet Fitness appointed Barkley its agency of record after 11 months of working with a bespoke team at Publicis.
I have been saying for years to call back ex-clients and clients you pitched and lost. If there is any low hanging fruit – there it is!!! (For crying out loud)
The Kansas City, Missouri-based shop had last worked with Planet Fitness from 2019 through 2021, before the appointment last September of Publicis’ Team Lift, following a five-month long review.
Barkley is already working on national creative strategy for the brand as well as plans for 2023. Publicis’ Team Lift will continue to work on national media planning and buying through the end of the year; Crossmedia will take over afterward. Team Lift, along with Moroch and Zimmerman, will also continue to work on local marketing.