Steve’s breakdown: It’s my first time on video so don’t judge me, judge my message. But if you’re going to judge me anyway, see if you can catch when I call an advertiser by the wrong name. And what’s up with my jacket?

NEW YORK, NY: The New Business Bureau, publishers of this blog, has added another free service to their clients’ subscription. It is a text message-based new business news alert system. Subscribers can opt-in to get every blog posting from the Ratti Report texted to their hand-held devices the very moment stories break.

“It’s all about event-based prospecting at the Ratti Report and this new service is the ultimate tool to do that best” said Jeff Cannon, President of digital public relations firm Think Cannon.