NY University Branding RFP
Steve’s breakdown: Binghamton University has issued an RFP for “University Branding Strategy” today. Proposals are due April 14th.
BINGHAMTON, NY: Binghamton University is seeking to enter into an agreement to develop a compelling brand strategy, positioning, and messaging platform with accompanying guidelines and illustrative creative assets to reflect the new brand platform.
Research is a critical component of this project and to the overall success of the university’s brand strategy. Therefore, the firm will be expected to perform critical market research functions before creating the brand and messaging platform.
Interested bidders must have extensive experience working with a University on a project similar to the summary written above.