Potbelly’s ad review did, in fact, happen
Steve’s breakdown: As you can see from our headline below, we saw this review coming months ago. You still might want to sniff around the creative account.
CHICAGO, IL: USIM continues its new business roll, announcing this morning that it has been named the media agency of record for Potbelly Corp, the Chicago-based sandwich shop chain.
The account, which is estimated to bill about $4 million in media, tapped USIM because of its expertise in retail marketing, especially for the food services industry, including high-profile brands such as In N Out, Buffalo Wild Wings and others.
Potbelly has more than 400 locations nationwide, and USIM will handle account planning and strategy, as well as digital marketing and analytics for the 40-year-old brand.