Coco-Cola to put $1.3 billion in Chile

Coco-Cola to put $1.3 billion in Chile

Steve’s breakdown: A little forecasting here this Monday morning. We suspect a large portion of this $1.3 billion is going to marketing and someone has to take it. You?

ATLANTA, GA: Coca-Cola is looking to further expand its presence in Latin America with plans to invest $1.3bn in Chile over the next five years.

The main focus of the investment will cover infrastructure, equipment, technology and marketing, as well as a number of sustainability initiatives.

As part of the new strategy with its Chilean bottling partner Andina, Coca-Cola has already invested $200m in building a new bottling plant in Renca, Santiago Province. The new Andina bottling plant houses ten production lines, which can be expanded to 12.

Speaking at the launch of the new bottling facility, Coca-Cola chairman and chief executive Muhtar Kent highlighted the soft drinks giant’s commitment to small and medium-sized businesses across the country.

“The investment in Chile will not only be dedicated to infrastructure, equipment, technology and marketing, but also to sustainability initiatives to return water back to nature, reduce the use of energy in production, develop recycling programmes and promote physical activity,” said Coca-Cola in a statement.

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