BtoB Report: New CMOs Updated May 21st

BtoB Report: New CMOs Updated May 21st

Steve’s breakdown: And noooow . . . . . here are the new CMO announcements in the BtoB arena!

Thornburg Appoints New Chief Marketing Officer

SANTA FE, N.M.May 20, 2020 /PRNewswire/ — Thornburg Investment Management (“Thornburg”), a global investment firm that oversees $38 billion in assets1, today announced that John V. Hackett, CFA, has joined Thornburg as chief marketing officer. Mr. Hackett will oversee the development and execution of Thornburg’s global marketing strategies, including brand, content, channel and digital marketing. He reports to President and CEO Jason Brady and joins the executive management team.

Udacity appoints Kenny Kim as chief marketing officer

MOUNTAIN VIEW, CA: Online learning platform Udacity has appointed Kenny Kim as the new chief marketing officer of the company. In his new role, Kim will oversee the operations of the company and help raise awareness of the skilling capabilities that Udacity offers to workers around the globe.

Copper Hires Carrie Shaw as Chief Marketing Officer to Accelerate Market Growth

SAN FRANCISCO, CA: Copper, the leading provider of CRM for G Suite, named Carrie Shaw as its new Chief Marketing Officer. In this role, Shaw will develop global brand positioning and the overall business marketing strategy, as well as lead Copper’s demand generation, product marketing, public relations and corporate communication strategies.

Stories Reported Last Week 

Seema Kumar Joins New Relic as Chief Marketing Officer

SAN FRANCISCO:CA: New Relic, Inc. (NYSE: NEWR), the industry’s largest and most comprehensive cloud-based observability platform built to help customers create more perfect software, today announced the appointment of Seema Kumar as Chief Marketing Officer. Kumar is an accomplished go-to-market leader with experience driving success for high-growth SaaS companies, including Salesforce and ServiceChannel. Reporting to President and Chief Operating Officer Michael Christenson, Kumar will be responsible for the company’s global marketing strategy and operations.

SoftServe Appoints Christine Pribilski as Chief Marketing Officer

AUSTIN, TX: SoftServe, a leading digital authority and consulting company, has appointed Christine Pribilski as Chief Marketing Officer (CMO), effective immediately. Pribilski has over 20 years of experience in marketing, digital, and sales for large global organizations. As CMO, she will be responsible for driving SoftServe’s strategic marketing initiatives and focus, leading its global team of over 50 professionals and partnering with cross-functional teams to support growth by effectively engaging clients, prospects, and partners. Pribilski will report to SoftServe’s CEO, Chris Baker, as part of the company’s Executive Management team.

Senior Marketing Executive Hired to Drive Aggressive Growth Initiatives at BillingPlatform

DENVER, CO: Leading global cloud-based monetization and billing solution provider, BillingPlatform, today announced that Kurt Andersen has joined the company as Chief Marketing Officer. An industry veteran with extensive experience in digital marketing, demand generation, and brand development, Kurt will lead the company’s global marketing efforts, reporting to BillingPlatform CEO Dennis Wall.

Stories Reported Two Weeks Ago

Visible Supply Chain Management Names John Dudash As Chief Marketing Officer

Visible Supply Chain Management, an industry leader in full-service shipping and fulfillment for small to midsized businesses, announced today it has added John Dudash to its Strategic Executive Team as Chief Marketing Officer. He formally joined the company on May 1, 2020 and will be based at the company’s Salt Lake City headquarters. “Most important to us is our customers’ continued success, and John will be instrumental in driving that success forward,” said Casey Adams, president of Visible.

Michael E. Britt Named Southern Telecom President and CEO

ATLANTA, GA: Southern Telecom, Inc., a subsidiary of Southern Company, has appointed industry veteran Michael E. Britt as Southern Telecom president & CEO, effective immediately. Britt will lead Southern Telecom as the company continues to provide long-haul and metropolitan dark fiber connecting Atlanta with other cities throughout the Southeast. In addition to leading the Southern Telecom business, Britt is responsible for the continued development of the telecommunications infrastructure strategy   for Southern Company’s electric utilities. This includes supporting systemwide and individual operating company efforts to advance telecommunications infrastructure for future digitization needs and for identifying opportunities to grow telecom revenue. Britt follows Tami Barron as president of Southern Telecom. Barron continues to serve as President and CEO of Southern Linc, another Southern Company subsidiary.

ECI Software Solutions Names Traci Johnson Chief Marketing Officer

FORT WORTH, TX: ECI Software Solutions, a leader in cloud-based business management solutions, today announced the appointment of Traci Johnson as Chief Marketing Officer. Johnson—who has been with ECI for nearly two decades—was previously Senior Vice President of Global Communication and Brand, focused on global marketing strategies for each of the company’s divisions. In her new role, she will be responsible for continuing to build the ECI brand, creating customer value and driving global digital marketing and demand generation strategies.

Berkshire Grey Appoints Christine Washburn Chief Marketing Officer

BOSTON, MA: Berkshire Grey ( ), a robotics and AI company developing retail, ecommerce, and logistics fulfillment automation for global companies, today announced the appointment of Christine Washburn as Chief Marketing Officer. Washburn joins the executive team, and will report directly to Steve Johnson, the President and COO.

Nielsen gets his new CMO

SAN FRANCISCO, CA: FinancialForce has appointed Michael Ni as its new Chief Marketing Officer. Ni takes over a role that has remained vacant since Fred Studer left in June 2019. Tod Nielsen, CEO of FinancialForce has taken time to find a replacement, and in Ni has found someone with the depth of experience in cloud software that will be invaluable.

Mechanical Licensing Collective has made 5 new hires including CMO.

NASHVILLE, TN: The Mechanical Licensing Collective (MLC) has made several new hires to help lead the company’s customer experience, marketing and communications, education and outreach, human resources, and third-party partnerships efforts. The new hires follow the appointment of respected music industry executive Kris Ahrend (pictured) as CEO in January.

In addition to the five new appointments, Ahrend states the organization “will be actively seeking to fill additional roles” in the coming months.

The new MLC employees include: Ellen Truley, who joins the MLC as Chief Marketing Officer with 20 years’ experience across marketing, brand strategy, digital initiatives, advertising, and public relations.

Sanctuary Wealth Names New Chief Marketing Officer

INDIANAPOLIS, IN: Sanctuary Wealth says it hired a seasoned financial services industry executive for the role of chief marketing officer.

Lauren Colonna, who has more than 22 years of financial services industry experience, will oversee Sanctuary’s strategic brand building and its corporate and advisor marketing groups, according to a press release from the company.

Colonna will continue to lead Sanctuary Wealth affiliate firm Ovis Creative as its managing partner, where she oversees a team developing branding, marketing, website and digital communication solutions for Sanctuary Wealth as well as its partner firms and financial services clients, Sanctuary says.

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