Five Retail Brands have a new CMO: One’s gotta be available
Steve’s breakdown: Plus they just hired a media agency so creative’s gotta be next. No?
HOUSTON, TX: Tailored Brands, Inc. today announced the appointment of Carolyn Pollock as Chief Marketing Officer. She will report to Chief Customer Officer Carrie Ask and will oversee marketing for all of the Company’s retail brands, including Men’s Wearhouse, Jos. A. Bank, Moores Clothing for Men and K&G.
Pollock is a proven marketing and management professional with a 20 year track record of driving growth and building successful brands. She has delivered results in both fast-growth entrepreneurial and established companies by creating a clear vision, articulating focused strategic priorities and managing successful teams.
Tailored Brands Chief Customer Officer Carrie Ask said, “Carolyn joined us in a consulting role in mid-2018 – initially defining the brand strategies for The Men’s Wearhouse and Jos. A. Bank and then overseeing marketing for Jos. A. Bank. She has been instrumental in shaping Jos. A. Bank’s marketing strategy from both a creative and channel perspective. Under Carolyn’s leadership, the brand has seen growth in new customer acquisition, including the important younger generations, and significant increases in e-commerce and store traffic. We are thrilled to have Carolyn drive the marketing strategy across all of our retail brands.”
Pollock brings to this role more than ten years of experience in consulting and interim marketing leadership roles at established companies such as eBay, Dolby, and Facebook, as well as leading startups like Thumbtack, Dashlane, and One Kings Lane. Her consulting experience enables Pollock to combine a fast growth and agile mindset with an understanding of how to drive change in an established organization. Prior to consulting, Ms. Pollock held marketing leadership roles at eBay and started her career with Unilever and Labatt Breweries of Canada.
“I am excited to lead the marketing transformation at Tailored Brands as we continue to evolve our creative and reach our customers in more relevant ways,” said Pollock. “One of the first changes we are making to help modernize and improve the efficiency and effectiveness of our marketing efforts is the signing of Starcom as our new media agency. Starcom is one of the leading media agencies in the country and brings a data-driven approach that will evolve our media mix, which is critical as we look to reach a younger and increasingly digital-first customer.”
Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content, and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world’s leading marketers and new establishment brands, including Bank of America, Best Buy, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Spark Foundry, Digitas, Performics and Blue 449—a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.
About Tailored Brands, Inc.
Tailored Brands is a leading omni-channel specialty retailer of menswear, including suits, formalwear and a broad selection of business casual offerings. We help our customers look and feel their best by delivering personalized products and services through our convenient network of stores and e-commerce sites. Our brands include Men’s Wearhouse, Jos. A. Bank, Joseph Abboud, Moores Clothing for Men and K&G.