South Western Tourism RFP

South Western Tourism RFP

Steve’s breakdown: New Mexico Tourism says they’d rather have a home state agency but they would consider an agency that can broaden their reach. They are talking about you California, Nevada, Colorado and maybe even New York.

And BTW, the featured TV ad was made by Saatchi & Saatchi LA so there you go . . .

Click here for the RFP. It says they want a PR firm but we all know that includes Social Media firms. Right?

SANTA FE, NM: The New Mexico Tourism Dept. is looking for a PR firm “to build destination brand awareness, create deep connections with the venturesome traveler, and inspire increased visitation” to the Land of Enchantment, according to its RFP.

The Department wants a firm located in New Mexico but it may team with an out-of-state partner “in order to broaden reach and increase performance capacity for maximized national and international exposure.”

It desires PR with a storytelling approach filled with compelling messaging that personifies the “New Mexico True” brand promise—adventure steeped in culture.”

The firm will communicate with influencers, journalists, editors, and producers to develop relationships and inspire coverage through social media and other digital engagement platforms.

The contract will run for four years.

Proposals are due April 2 and go via express carrier to:

Carlos F. Gonzales
RFP # 20-418-2002-00003-00 (NMTD Public Relations Agency) State Purchasing Division
1100 St. Francis Dr. Room 2016
Santa Fe, New Mexico 87505


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