The Scooter Store wheels in a new CMO
Steve’s breakdown: If you like direct TV marketing and placing ads on The Price Is Right, then this account is for you. Call now and see if you can get in on this amazing new business opportunity.
OK – Seriously, these guys do a ton of advertising that could use a little sprucing up.
NEW BRAUNFELS, TX: The SCOOTER Store, the nation’s leading provider of power mobility solutions, has appointed Dr. Robert Berger as Chief Marketing Officer. In the CMO role, Dr. Berger is responsible for driving day-to-day execution and improvement of the company’s marketing plan and branding. Berger also manages the company’s marketing-related vendor and agency relationships and is responsible for planning, directing and coordinating the marketing budget, campaign reporting, and market research and analysis.
Dr. Berger joined The SCOOTER Store in November 2002 as the director of Leadership Development. During his tenure, he served as Vice President of Learning and Organizational Development, Vice President of Marketing Research and Analysis, and Special Assistant to the President.
“Dr. Berger has distinguished himself at The SCOOTER Store. We are excited to have Bob assume overall marketing leadership for our company,” said Doug Harrison, Founder and CEO for The SCOOTER Store. “Bob’s expertise and background makes him an invaluable and respected member of our senior management team,” added Harrison.
Prior to being employed by The SCOOTER Store, Berger worked in corporate research as well as leadership and organizational development at USAA. He also served 21 years in the U.S. Air Force as a pilot, and as a professor at the U.S. Air Force Academy where he was the deputy department head of Behavioral Sciences and Leadership.
Dr. Berger graduated from the Air Force Academy with a degree in Human Factors Engineering and completed a Master of Arts degree in Cognitive Psychology from Rice University. He also completed a Doctor of Philosophy degree in Experimental Psychology from Oxford University, England.
About The SCOOTER Store:
Since 1991, The SCOOTER Store has helped provide freedom and independence to more people with limited mobility than any other company in the nation. The company offers power mobility solutions, including power wheelchairs, scooters, lifts, ramps, and accessories, in 48 states. The company also provides Home Care products and services in some locations. Using these solutions provides today’s seniors an alternative to living in nursing homes or other care facilities. The company’s goal is to create an opportunity for every senior or disabled American to live their entire life safely and confidently at home. The SCOOTER Store was recently recognized by FORTUNE magazine in its prestigious “100 Best Places to Work for in America” for the second time. The company is accredited by the Accreditation Commission for Health Care. For more information, visit www.thescooterstore.com .