We forecasted a new agency & campaign but we had no idea of the BRILLIANCE!! (free to see)
Steve’s breakdown: We missed this prediction by 3 days but that’s cool because this is the best restaurant campaign I’ve seen in years!!!!!!
“Breathe in and slowly breathe out. And focus on this moment of salad bar zen,” she says. “Let your brain push away thoughts of this weekend’s all-day baseball tournament four hours from your house. So much driving.”
There are some “are you still listening?” moments, all backed by a soundtrack better suited to a spa waiting area.
“Breathe out cottage cheese,” her voice says during a breathing exercise. “Polarizing but delicious.”
Chuck E. Cheese is the latest brand to promote itself with extended-length video content, this one featuring a mix of jokes and some ASMR-level crouton crunching. In the realm of long-form video ads, this one actually comes in on the shorter side. Other examples include when in 2014 Arby’s posted a 13-hour video to showcase how long it smokes its brisket. In 2015, Nick Offerman starred in a 45-minute clip which shows the comedic actor relaxing and drinking Lagavulin Single Malt Scotch Whisky as he sits near a fireplace. Laphroaig’s fillibuster-themed spot in 2016 ran 3-½ hours. And so on.