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Steve Ratti is an inductee to the Advertising Hall of Fame @NJAdClub [1] [2] [3] and is the Managing Editor of Ratti Report, an Asbury Park based investigative news and insight resource delivering actionable new business intel to creative advertising & digital agencies nationwide.
Steve began his career with J. Walter Thompson producing presentation reels for new business pitches nationwide. In 1993, Steve began his 17-year run as new business department head at agencies all over Manhattan including Margeotes|Fertitta+ Partners [4], Mezzina Brown & Partners [5] [6], M&C Saatchi and Berlin Cameron (part of WPP). His total number of account wins tops 68 and include:
- ABC News Magazines: Turning Point & DayOne
- Admiral Nelson’s Rum
- American Movie Classics: Advertising Age Account Won Announcement
- Bear Stearns
- Bentley Motors
- British Airways: Canada
- Coty: Exclamation!, Smiley & New product development
- DirecTV
- Dish Network
- Eclipse: Non-burning cigarettes
- Financial Times
- Friendly’s Ice Cream
- GE/AARP Motor Club
- Georgi Vodka’s Malt Beverage
- Grolsch Lager
- Hasbro: Star Wars Toys & Corporate advertising
- Hearst: Corporate advertising
- InfoSeek
- Kijafa Cherry Wines
- Liebherr: Luxury home appliances
- MediaOne, now Comcast:
- Mount Airy Resort & Casino
- On The Border Mexican Grill & Cantina
- Partnership for a Drug-Free America
- Premiere Cruise Lines: The Big Red Boat
- Pseudo.com: 1st Steaming online TV network
- Ranch *1 Restaurants
- Rockstar Games: The Beatles
- Rolls Royce Motor Cars
- Romano’s Macaroni Grill
- Standard & Poor’s
- Starter Sports Apparel
- TV Guide
- Technicolor
- Travelex
- Verizon FiOS
- Windmill Hotdogs
- Z100 FM Radio
In 2010, Steve started sharing new business leads via Twitter. That turned into a blog that grew up to be Ratti Report. In total, Steve has reported on over 9,500 stories and helped advise some of the most respected ad agencies in the country find, pitch and win new accounts.
As a community participant, Steve is a member of the Asbury Park Chamber of Commerce, Historical Society and Homeowners Association. Steve has also been an elected Monmouth County representative serving Asbury Park’s 4th District.
Steve is also associated with the disaster relief organization Burners Without Borders. In the aftermath of Super Storm Sandy, Steve’s home was transformed into their hub of operations. As with Hurricane Katrina, Burners Without Boarders moved destroyed houses to the street as FEMA requires. All in all, the organization had gifted over $2 million in demolition work to the residents of New Jersey.
Click here to schedule a meeting with Steve or become a member today
References:
1) Questia: via The Record (Bergen County, NJ), January 25, 2018
NJ Ad Club Announces Inductees for Hall of Fame
Far Hills native, Steve Ratti, to be inducted into Advertising Hall of Fame by AdClub of NJ
3) The Coaster: December 6, 2017
Asbury Park Businessman Inducted into the Advertising Hall of Fame
Steve Ratti, former director of new business development at Margeotes/Fertitta + Partners in New York, assumed the newly created position of director of agency marketing at Posnick & Kolker Advertising in New York.
5) New York Times: September 1, 2000
Steve Ratti was named to the new post of director for business development at Mezzina Brown & Partners, New York. He had been director for new business at Posnick & Kolker, New York.
Mezzina Brown & Partners has hired three new staffers. Steve Ratti was named director of business development at the New York agency; he most recently worked at Posnick & Kolker Advertising in New York.