March 2010: New Business Leads Posted to Twitter

March 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In March of 2010 we posted 53 new business leads to Twitter. Here they are:
Darden Restaurants today (Friday) promoted John Caron to a newly created role of chief marketing officer

Major League Baseball is rebranding its MLB Home Plate channel on XM Satellite Radio as MLB Network Radio

Diageo appoints marketing chief for Britain

Virginia International Raceway (VIR) announced today the addition of Rod Short as Director of Marketing & PR

Don Romano Appointed Chief Marketing Officer for Mazda North American Operations

International Basketball League is taking its media and marketing strategy to the next level

Harmonize with your marketing agency:

Sports Authority’s Campisi named CEO

Barnfield College begins agency hunt

The Paramount Hotel Appoints New Team To Spearhead Revitalization

Agua Caliente Casino Resort Spa in Rancho Mirage has appointed Kato Moy to director of marketing

Nashville & Davidson County has issued an R F P for PR & marketing services for Metro Arts Commission

EMC Hires Its First Chief Marketing Officer

Ben & Jerry’s names new ice cream chief

Former Nestle exec named CEO of Sweet Leaf Tea

Kodak Names Michael Lo Vice President And Marketing Director For Business Solutions And Services Group

Nissan taps former Hyundai marketing head as vice president of marketing

William Lynch Named to Head Barnes & Noble

LONDON: Michelle McEttrick has been appointed chief marketing officer for Global Retail Banking at Barclays

Fortune Brands Inc said it would ramp up marketing spending in its spirits business by more than 10 percent

Global Update: Who’s Where and Doing What – Feb 2010. – Thursday, 18th March 2010 at 4Hoteliers: via @addthis

NEW YORK: Double Rock Corp., a leading cash management & technology company, appoints Mark E. Benson CMO

AOL is reinventing itself as a digital age news operation with an army of writers wielding online tools

Apple invites UK agencies to bid for £10m search work

Chuck Merydith Joins The Executives’ Club of Chicago as Vice President of Marketing and Communications

The Hub, the children’s network from Hasbro & Discovery, appoints 6 executives in programming & operations

Republic Airways Names Ian Arthur Vice President of Marketing

Sam Houston State University seeks a firm w/ proven success w/ university TV commercials. R F P is here ->

Skechers hires former AVP chief Armato as CMO, eyes growth in ‘toning’ category for shoes

EMC Corp. (EMC) Hires Jeremy Burton to EVP and CMO

New CEO, chairman appointed at Bausch & Lomb

Hilton Hotels Puts Creative Biz Into Review

COCONUT CREEK, Fla: Industry veteran Tom Daley has joined Carls Furniture & Design as director of marketing

Brewer Molson Coors is relaunching Caffrey’s Irish Ale

Bank of Queensland has commenced a review of its advertising account

Otsego County Tourism issues Request for Proposals for Area Branding/Marketing Initiative

Coty, the cosmetics company, is looking for an agency to handle its global digital advertising account

A Honolulu boutique architectural design firm is rebranding after splitting from its national affiliate
LaSalle Hotel acquires Sofitel Washington DC. FYI: They focus on redeveloping & repositioning upscale hotels
4 Mar 10

Susser is halfway through the ongoing rebranding of their Town & Country locations to its Stripes brand
4 Mar 10

The Pac-10 Conference has hired its 1st CMO at a time when the conference is exploring the idea of expansion

Boulder-based Fitness for Living Boot Camps welcomes Susan Murray-Wilcox as its new marketing director

LONDON – Sainsbury’s has kicked off a review of its digital advertising account

The Diageo owned Irish liqueur brand, Bailey’s, is to review its global advertising account worth £40m

The Radisson chain is launching a $1.5 billion rebranding & expansion to make its hotels more luxurious

Mazda Looks Past Doner, Hires Pile for ad agency review. The nameplate spent $155 million in 2009

Anheuser-Busch Inc. announces several changes within its marketing department

Transit Authority of Northern Kentucky posted an R F P for advertising & marketing creative services

Bristol-Myers Taps Andreotti as Next CEO

Fujitsu UK is to reposition its brand perceptionafter the consolidation of the company

Vinimaya, the e-procurement search & content management company, appoints Erinn Tarpey Director of Marketing

Former Qantas executive John Borghetti has been appointed CEO of Virgin Blue
Indiana Furniture Appoints New Director of Marketing

Tropicana Las Vegas Appoints Brandie Feuer as Director of Marketing & Innovation
LONDON: William Hill has put its £5m ad account in review just 3 months after The Brooklyn Brothers won it

2 Mar 10

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